Getting your property advertised on realestate.com.au and Domain is step one for landlords in Australia.
But it can be a confusing process. There are so many different types of listings, and so many options…not to mention there are plenty of property managers or companies claiming they can provide you with a good deal or a better price.
Unfortunately, those deals aren’t always the greatest value. Even though your property might be advertised on realestate.com.au and Domain, your costs might be too high for a listing that doesn’t get as many views as it needs.
After all, you want to reduce your vacancy rate as much as possible. But if you buy the wrong type of ad, it can cost you thousands in vacancies!
So I want to give you a brief explainer about the different types of ads on realestate.com.au so you can fully understand what each of them do. Then, I’ll explain why I think Cubbi provides you with the absolute best value for advertising your rental property on realestate.com.au.
(And by the way, if you’re already using Cubbi then you should keep reading too!)
The different types of listings on realestate.com.au
Not all property listings on realestate.com.au are equal. In fact, there are four different types of listings:
This is the basic listing you can buy. It costs you the least amount of money, but it often means your rental property will end up several pages deep in the search results for your suburb.
These are a little more expensive, but they’re seen before all the standard ads in realestate.com.au searches. You get a photo carousel with them as well in the search results.
These listings are again a little more expensive, but they also put your property in front of where tenants search first, even before the “featured” and “standard” listings. You get big photos, four times the size of a standard ad, too.
The most expensive type of listing, Premiere listings put you at the top of all search results, and you get the largest ad on the page as well. Your listing will also rotate to the top of search results every 15 days.
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